Trust as capital: The most valuable asset you can’t see on the balance sheet.

The hotel chain’s financial statements looked pristine.…


The strategic pause: How slowing down speeds you up.

The emergency board meeting had been called for 6 AM on a…


The new face of ROI: Return on integrity.

In a low-trust economy, integrity isn’t idealism—it’s…


The age of unscalable advantage: Why going big is no longer a strategy.

Everyone’s chasing scale. But what if scale has become a…


From slideware to systems: Making transformation stick

Most transformations fail not because of bad ideas, but…


Navigating the Golden Opportunity: 10 Critical Factors for Successful Franchising in the Middle East

Franchising in the Middle East offers immense potential for…


The Gulf’s golden rush: Why smart franchise brands are racing to the Middle East

The Middle East is rapidly emerging as a global hotspot for…


Beyond brand awareness: Building relevance in the GCC

In today’s Gulf markets, brand awareness isn’t enough —…


The missing middle in strategy execution — and how to fix it

Strategy doesn’t fail in the boardroom — it fails in the…