Challenge
A top auto manufacturer needed to pivot to electric mobility and adopt a direct-to-consumer model amidst industry disruption.
Our Approach
We led their EV transition, designed a D2C omnichannel model, and launched a dealer transformation program embedded in a connected services ecosystem.
Impact
- Successful EV line-up launch
- 50% of sales through direct channels
- 90% of dealer network transformed
- 35% improvement in customer satisfaction